TREX ARMS had maxed out their "dark channels." Social platforms had either banned firearms advertising outright or throttled it into irrelevance. They needed a paid acquisition channel that could reach new customers at scale without platform restrictions killing performance.
The Challenge
The few channels that remained were saturated, expensive, and offered no path to scale. TREX had demand, product, and brand equity. What they didn't have was a paid acquisition channel that could reach new customers at scale without platform restrictions killing performance. They needed access to audiences that weren't already seeing their ads on repeat, through a channel that wouldn't shut them down for selling holsters.
The Strategy
Armanet gave TREX access to premium, brand-safe inventory across the largest firearms and outdoor endemic publisher network. Programmatic buying meant reaching the right audiences at scale, with full transparency into where ads ran.
We launched prospecting campaigns to put TREX in front of new, high-intent audiences they'd never reached before. Simultaneously, abandoned cart retargeting captured users who browsed but didn't buy, turning window shoppers into customers.
The TREX team maintained a consistent cadence of new creative assets, keeping engagement high and ad fatigue low. Fresh creative combined with Armanet's endemic audience targeting meant every dollar worked harder.
The Results
Every $1 spent returned $8.50 in tracked revenue.
Campaign Data
| Metric | Value |
|---|---|
| Total Revenue | $1M+ |
| ROAS | 8.5x |
| Total Conversions | 9,500 |
| CPA | $13 |
| Unique Users Reached | 16M |
| Avg. Frequency | 1.59 impressions / user |
| Peak Monthly ROAS | 12.4x |
Why This Worked
Major platforms block firearms advertisers. Armanet's endemic network gave TREX access to millions of engaged users on firearms, hunting, and outdoor publishers who were never reachable through traditional paid channels.
Prospecting filled the top of funnel with new visitors. Retargeting converted them. As the prospecting pool grew, retargeting efficiency compounded. The two strategies fed each other.
With an average frequency of just 1.59 impressions per user across 16M unique users, TREX is nowhere near saturation. Comparable advertisers on Armanet run frequencies of 2.5+ before seeing diminishing returns. There is significant headroom to increase spend and maintain performance.
Armanet gave us something we couldn't find anywhere else: a scalable, high-performing paid channel in a space where every major platform had shut the door.
What Comes Next
With consistent, proven performance over 8+ months, TREX ARMS is now expanding into additional Armanet offerings to increase reach, build long-term brand awareness, and push further into new audience segments. TREX is scaling spend in 2026 to maximize the return this channel has proven it can deliver.
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