Frequently Asked Questions

Brands that want measurable growth and cannot get fair access or performance through big ad tech. Core users are ecommerce retailers, manufacturers, and services in outdoor, preparedness, energy, lifestyle, and adjacent categories. Publishers use Armanet to monetize with higher yield while keeping policy compliant.

We are the pipes. Publishers and SSPs set floors and auctions determine price. Your final CPM or CPC varies by supply, targeting, seasonality, and creative. We buy to a performance target and optimize to ROAS, CPA, or revenue goals.

No. It is not a pixel. We use a lightweight, first party SDK built from scratch by our CTO. No external libraries. No bundled dependencies. We own and can modify every line of code. If your IT or SEO team needs changes, we can accommodate.

What the SDK does:

Tracks conversion events and ties them to an Armanet ID, our anonymized cross network identifier. No cookies required.

What the SDK does not do:

No PII collection. No email harvesting. No third party tracking. No cookie syncing. No fingerprinting for resale.

Yes. We have plugins for Shopify, BigCommerce, WooCommerce, and Magento. This enables clean purchase tracking, product feed ingestion, and dynamic product ads with minimal setup. Link to dev documentation.

Geotargeting, retargeting, contextual targeting by category and content, curated site and app lists, frequency caps, dayparting, household and cross device retargeting where permitted, and privacy safe audience segments derived from Armanet ID signals.

Yes. We run CTV across a growing mix of trusted streaming apps in the outdoor and conservative ecosystem. CTV performance rolls into the same dashboard with cross device paths to purchase.

Display, video, CTV, and dynamic shopping. We can ingest standard IAB sizes, MP4 video, VAST tags, product feeds, and QR overlays for CTV.

Configurable. We typically run with separate click and view windows and show both. Common options include 7 day click with 1 day view, or 30 day click with 7 day view. We also run click only reporting if required. Time to conversion distributions are included so you see how quickly buyers convert.

Yes. We can design geo splits, audience splits, or holdout tests that isolate incremental lift. We also run pre post experiments and media mix style readouts when holdouts are not feasible.

Real time dashboard with spend, reach, impressions, clicks, CTR, CPC, CPA, revenue, ROAS, time to conversion, top placements, product level performance for shopping, and CTV scan and visit paths. Export to CSV. API available.

Not yet, but we’re working on it.

We operate with strict policy controls and age gating. For firearms and related categories we require 21 plus flows and state level compliance. Firearms not legally available in all 50 states are not advertised via SMS or placements that disallow them. We enforce publisher policy, creative disclosures, and restricted category checks.

No. We started in 2A and expanded across the broader underserved economy. If your brand is legal and policy compliant, we can likely place it. We will tell you quickly if we cannot.

No. We do not sell your data. We share only what is necessary with vendors to deliver ads and measurement. See Privacy Policy for details.

Creative and feed ready brands typically launch within a short implementation cycle once SDK or alternative tracking is in place and creative is uploaded. We will give you a clear timeline once we see your stack.

Minimums vary by channel mix, supply type, and testing plan. We scope a plan that is large enough to reach statistical signal while protecting downside.

Prepay, credit card or ACH, either via invoice or directly in platform.

For display and native, standard IAB sizes. For video, standard MP4 and VAST. For shopping, a product feed with titles, images, price, and availability where available. For CTV, optional QR codes and short vanity URLs for scan journeys.

Yes. We provide placement transparency at the domain or app level, subject to exchange and publisher agreements. You can bring a must run or do not run list.

Hard frequency caps, site and app list curation, negative keyword and category filters, creative fatigue checks, supply path optimization, and conversion weighted bidding. We bias budget to proven placements and products.

We plan around your unit economics. For ecommerce that is CPA and ROAS with time to conversion targets. For lead gen that is CPL rates. For awareness through video, display and CTV it is reach and CPM optimized. We avoid generic benchmarks and work to your model.

Yes. We can run brand sponsored retail media and co op placements, attribute downstream sales, and report by merchant, SKU, and placement. Participating retailers currently include Scheels, GrabAGun, Guns.com and OpticsPlanet.

Users can opt in to text alerts for offers and account updates. Double opt in is enforced with a verification code. STOP and HELP are honored automatically. Marketing texts require separate opt in. SMS is optional and not required to use Armanet.