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$431K of emergency-food revenue.
A leading emergency preparedness & survival products brand ran Food Kits and off-grid power on Armanet and returned a 17.21x Campaign ROAS.
Meta keeps killing our 'crisis' creative. Google won't let us bid on the keywords our buyer actually searches. And the buyer is still out there, every day.
Emergency food, EMP-hardened power, water-filtration, and survival gear sit inside the categories mainstream ad platforms throttle hardest. Meta flags urgency-driven creative as "sensational." Google demonetizes prepper-adjacent keywords. The preparedness buyer, the one buying $200 to $2,500 kits as insurance against real disruptions, keeps reading, watching, and clicking on the open web, just nowhere the brand could reliably reach them at scale. Armanet fixed that.
Food Kits and off-grid power, converting on Armanet's Conservative Media Inventory.
Armanet activated Food Kits and off-grid power creative across 150+ endemic firearms, hunting, outdoor, military, and free-speech publishers. The buyer reading those sites is the exact buyer stocking a 1-year food supply and an off-grid solar kit.
Food Kits
3-month, 6-month, and 1-year 2,000-cal/day supplies. High AOV, high urgency, and a buyer who treats this as insurance, not a discretionary purchase.
Solar, generators & EMP-hardened gear
Solar bundles and off-grid backup power ran alongside the food creative in a single campaign, putting the offer in front of the exact buyer Meta keeps throttling.
Real revenue. 17.21x ROAS.
A single campaign on Armanet: emergency food and off-grid power creative running side by side. No retargeting layered on. No blended attribution.
The campaign returned $431,366 in attributed revenue across 1,267 purchases, a direct 17.21x ROAS on a category Meta and Google make nearly unbuyable.
Three reasons preparedness brands outperform on Armanet.
The buyer already lives on Armanet's Conservative Media Inventory
150+ endemic firearms, hunting, outdoor, military, and free-speech publishers, exactly the daily media diet of the buyer stocking a 1-year food kit. No prospecting waste, no irrelevant impressions.
Restricted creative runs without policy review
Meta and Google routinely flag emergency-food, EMP, off-grid, and survival creative as "sensational" or "fear-based." On Armanet, the messaging that actually converts, urgency, self-reliance, crisis-readiness, runs as written.
High-AOV endemic inventory at rational CPMs
The brand sells $200-$2,500 kits to a buyer who comes back for water, power, seeds, and gear. Uncontested endemic inventory kept eCPMs sane and pushed blended ROAS to 17.21x, numbers the open exchanges can't replicate.
Looking to reach buyers no one else is talking to?
Armanet's 150+ endemic publishers give your brand access to an engaged, high-intent audience mainstream platforms can't reliably reach. Whether you're in preparedness, outdoor, finance, or beyond, this is the network for brands ready to break into a new market.
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