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Gunbrain Case Study
CPA down 57%. $17 in Revenue for Every Dollar Spent
In a six-week split test across eight firearms brands, Gunbrain lowered cost per customer for every brand.
-57%
Median CPA
Range: -33% to -87%
$17
Added revenue per $1 of Gunbrain
7 brands tracking revenue
8 of 8
Brands cut their CPA
Gunbrain upgrade included
What Gunbrain does
Most campaigns reach everyone on a site. Gunbrain reaches people based on what they have done. It finds the ArmanetIDs most likely to buy, click or sign up, and puts your budget there first. Less waste. Lower cost per customer.
It is the targeting Meta and Google are known for, built for the firearms industry, on data no one else has.
Every brand, side by side
Same publishers. Same six weeks. Only the audience changed.
Across all eight brands, the Gunbrain side drove 24% more conversions (475 vs. 384) on about half the budget ($10.7K vs. $20.8K), cutting cost per conversion from $54 to $23.
Untargeted CPAGunbrain CPA
Long-range rifle brand · Long Range Precision
-87%
$72.59
$9.55
Reloading equipment brand · Reloading
-71%
$123.55
$36.05
AR-15 brand A · AR-15 Enthusiasts
-66%
$78.92
$27.17
AR-15 brand B · AR-15 Enthusiasts
-59%
$94.16
$38.27
Suppressor brand · Suppressors
-54%
$227.91
$104.40
Pistol brand · Pistols
-47%
$104.60
$55.31
Major firearms retailer · Suppressors
-47%
$20.96
$11.19
Firearms manufacturer, eComm · Pistols
-33%
$23.44
$15.72
Gunbrain CPA includes the cost of the upgrade.
Put your budget in front of buyers.
Gunbrain intent lists are an optional upgrade on any Armanet campaign. We split your campaign for a few weeks. You see the result in your own numbers.
Set Up My TestGunbrain: the targeting Meta won't sell you.