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How Funker530 increased revenue 20%+ without changing their direct sales strategy.
Funker530 wanted to unlock additional revenue from existing inventory without disrupting the direct advertising business they had already built. By layering Armanet demand across video, display, and mobile inventory, they increased fill rates, grew revenue, and expanded monetization opportunities in a matter of months.
Consistent growth after launch
Between April and July 2026, Funker530 steadily increased both fill rate and revenue after deploying Armanet demand across multiple inventory types. As additional mobile placements were introduced, monetization opportunities continued to expand while preserving the publisher's direct sales strategy.
| Revenue growth after launch | +20%+ |
| Fill rate increase | +25%+ |
| Onboarding speed | Weeks, not quarters |
| Inventory monetized | Pre-roll, post-roll, display, mobile |
| Existing direct campaigns affected | None |
Three mechanics, stacked
Additive demand, a fast integration, and ongoing format expansion are what turned unsold inventory into a durable revenue line.
Additive demand
Armanet complements existing direct sales rather than competing against them. Direct relationships keep their priority, and Armanet monetizes what would otherwise go unfilled, so revenue grows without any channel conflict.
Fast onboarding
Display demand was live in roughly a week, with video following shortly after. Onboarding did not require replatforming, renegotiating direct deals, or dedicating engineering cycles to a long technical project.
Continuous optimization
Additional inventory and ad formats created new revenue opportunities after launch. Pre-roll and post-roll came first, then display, then mobile web placements that extended fill and revenue gains further.
After running Funker530 for nearly two decades, Armanet is hands down the best ad provider I've worked with. Instant communication with their team, great fill rates, and brands our community wants to hear from.
Scott Funk, Founder, Funker530More inventory is coming
Funker530 continues expanding both its content library and advertising opportunities. As new formats become available, Armanet advertisers will have immediate access through the network, giving brands even more opportunities to reach one of the industry's most engaged audiences.
Interested in growing publisher revenue?
Whether you're looking to improve fill rates, expand video monetization, or complement your existing direct sales strategy, Armanet helps publishers generate more value from the inventory they already own.
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