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Here is a pretty common setup. You have an agency that knows your brand, knows your calendar, and is already producing the things your marketing needs. Maybe they are handling your media buys. Maybe they are shooting product photography and video. Maybe they are building every piece of creative that leaves the building.
Then those assets get handed back to you, and most of the time it is your job to get them to your advertising partners. That wastes the potential of a good agency relationship.
If you are already investing in people to build the strategy and create the assets, those assets should be working in as many of the right places as possible. Connect your agency with Armanet and we can handle that part directly with them. You get more out of the work you are already paying for, without creating more work for yourself.
Your Agency Already Did The Hard Part
Good advertising starts with good creative, and good creative takes work. A product launch might mean a full photo shoot, a stack of display assets, new video, landing pages, product feeds, campaign messaging, and weeks of planning. Once all of that exists, running one placement or using the video in one channel is leaving a lot of value on the table.
We can look at what your agency is already producing and help determine where else it belongs across Armanet. That could mean display, video, connected TV, Dynamic Shopping Ads, direct placements, retargeting, or a combination of them. The point is not to force every asset into every format; it is to find the places where the work your agency has already done can actually earn its keep.
Because we can work directly with the agency, you do not have to spend your time translating specs, chasing files, or coordinating every handoff. Make the introduction and we can take it from there.
Distribution Is Only Half The Value
Getting more mileage out of your creative is useful. Knowing whether it worked is better.
Armanet can take the campaigns your agency is building and extend them across more than 200 firearms, hunting, shooting sports, outdoor, and conservative media properties. But the real value is what comes back. You can see how those campaigns are actually performing, not just whether the impressions were delivered, but which creative drove engagement, which campaigns generated conversions and revenue, how long those conversions took, which audiences responded, and where the budget is producing results.
Instead of "We liked that campaign," you know this creative drove the highest conversion rate, these customers took seven days to purchase, and this audience produced the strongest return.
That is where this relationship gets interesting. Armanet performance data becomes another input for your agency. The work they create goes into market, we measure what happens, and those results inform the next campaign, shoot, concept, or media plan.
You aren't just getting more use out of the assets; you're giving the people creating them better information about what your customers actually respond to.
The Best Part Is You Don't Need Another Job
None of this works if maximizing your agency relationship means adding another layer of management for you. So don't.
Put your agency and Armanet in the same conversation. We already work directly with agencies across the industry, and we can coordinate assets, specifications, campaign opportunities, launches, and optimization with the people who are already doing the work.
You hired your agency to know your brand and create great marketing. You use Armanet to get that marketing in front of the right people and find out what happened. Those relationships will make each other more valuable.
Connect us with your agency today to get the most out of your assets and stop being the middleman.