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One of the advantages of partnering with Armanet is having detailed advertising performance reporting built right into your dashboard. No piecing together data from multiple sources or guessing what's working. You have the visibility to understand how your campaigns are performing, what's driving results, and where there's room to improve.
And that access isn't tied to your budget. No minimum spend, no required campaign duration, and no waiting period. Every Armanet advertiser has access to the same reporting tools from day one.
Here's a quick look at the six reports available in your dashboard, what they tell you, and how to use them to make smarter advertising decisions.
Video Performance: Are People Actually Watching?
Video advertising gives you more room to tell your story, but an impression doesn't mean someone watched your message.
The Video Performance report shows how viewers engage with your video, including how far they watch before dropping off. This helps you understand whether your creative is holding attention or losing viewers before your message gets across.
But don't make the mistake of judging a video on completion rate alone. A video that doesn't get watched all the way through can still influence purchases.
Why it matters: Understand whether your video is capturing attention and contributing to your campaign goals, not just generating views.
Creative Performance: Know Which Ads Are Working
Not every ad performs the same, even when you're promoting the same product to the same audience.
The Creative Performance report lets you compare individual ads and sizes to understand which creative is generating engagement and contributing to conversions.
It also distinguishes between click-through and view-through conversions. That's important because an ad doesn't have to generate a click to influence a purchase. Some of your most valuable creative may be contributing to sales without getting the last click.
Why it matters: Identify which creative deserves more investment, which needs improvement, and which may be influencing purchases you wouldn't recognize by looking at clicks alone.
Shopping Ads: Understand Your Product Advertising
Dynamic Shopping Ads turn your product catalog into advertising that automatically features relevant products across the Armanet network.
The Shopping Ads report gives you visibility into how those placements are performing, helping you evaluate your product-driven campaigns alongside your other advertising efforts.
Why it matters: Understand how your Dynamic Shopping Ads contribute to your broader advertising strategy and identify opportunities to improve performance.
You'll need an active, synced product feed to populate this report.
Conversions: Connect Advertising To Business Results
Getting attention is one thing. Understanding what happens after someone engages with your advertising is another.
The Conversions report helps connect your campaigns to meaningful actions on your website, including purchases and other configured conversion events.
This is where you move beyond how many people saw or clicked your ads and start understanding what those interactions contributed to your business.
Why it matters: See which campaigns are driving the outcomes you care about, so you can make decisions based on business results rather than engagement alone.
We're also working on an upgraded real-time Conversions report to give advertisers even more immediate visibility into performance.
Important: The Armanet SDK must be installed and conversion events configured for this report to populate.
Most Sold Products: Learn What's Selling And Catch Feed Issues
Knowing which products are selling is valuable. Knowing whether those products are correctly connected to your advertising platform is just as important.
The Most Sold Products report ranks products by units sold and separates those matched to your product feed from those that aren't.
If your products consistently appear as "not in feed," that may indicate an integration issue rather than a problem with your sales.
Why it matters: Identify your top-selling products while also catching feed issues that could be limiting your Dynamic Shopping Ads and product-level reporting.
This report requires the Armanet SDK, product-level purchase tracking, and a synced product feed.
A/B Testing: Prove What's Actually Making A Difference
A/B testing is about comparing two approaches to understand which one performs better. That might mean testing different creative, landing pages, audiences, or targeting strategies. The goal is to isolate what's changing so you can make decisions based on results rather than assumptions. Armanet's A/B Testing report can take that a step further by comparing control and ad-exposed audiences to help measure the incremental impact of a targeting strategy.
Why it matters: Whether you're evaluating a new approach or measuring the additional value your advertising generates, testing helps you understand what's actually making a difference before committing more budget.
The SDK isn't strictly required to access A/B testing, but without conversion tracking, your ability to measure actual sales impact is limited.
Get The Full Picture With The Armanet SDK
All six reports are available to every Armanet advertiser, but some require additional data to deliver their full value.
The Armanet SDK connects activity on your website to your advertising performance, unlocking conversion attribution, product-level reporting, and a better understanding of the customer journey.
And while that data gives advertisers more visibility, protecting customer information remains just as important. Armanet uses anonymized audience intelligence to support smarter advertising without exposing personal identities. Learn more about how the SDK works and our approach to data privacy in The Armanet SDK Just Got Smarter. So Did Your Advertising.
Without the SDK, you can still see how your advertising is being delivered and engaged with, but you're missing important information about what happens afterward.
If you haven't installed the SDK, connect with your Account Manager or visit our developer documentation to get started.
Your Reports Are Ready When You Are
You'll find all six reports under the Reports dropdown within each account in your Armanet dashboard.
Whether you're comparing creative, evaluating video engagement, reviewing product sales, or testing a new targeting strategy, the information is there to help you make better decisions.
We built Armanet to give advertisers more than a place to buy media. We want our partners to understand the value of their advertising, recognize opportunities to improve, and have the tools to act on what they learn.
Better visibility leads to better decisions. And better decisions lead to better advertising.