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ROAS up to 16.8x. $19K in Added Revenue
In a six-week split test, a leading firearms manufacturer's online store raised its ROAS from 12.3x to 16.8x with Gunbrain.
What Gunbrain does
Most campaigns reach everyone on a site. Gunbrain reaches people based on what they have done. It finds the ArmanetIDs most likely to buy, click or sign up, and puts your budget there first. Less waste. Lower cost per customer.
It is the targeting Meta and Google are known for, built for the firearms industry, on data no one else has.
Two audiences, side by side
Same creative. Same publishers. Same six weeks. Only the audience changed.
Untargeted
| Spend | $3,516 |
| Conversions | 150 |
| Revenue | $43,372 |
| ROAS | 12.3x |
| CPA | $23.44 |
Gunbrain Pistols
| Spend | $4,260 |
| Conversions | 271 |
| Revenue | $71,659 |
| ROAS | 16.8x |
| CPA | $15.72 |
It wasn't alone. A major firearms retailer in the same test went from 10.2x to 17.5x ROAS.
Gunbrain spend includes the $699 upgrade. At the untargeted ROAS, $4,260 would have earned about $52.6K.
Already winning? Win bigger.
Gunbrain intent lists are an optional upgrade on any Armanet campaign. We split your campaign for a few weeks. You see the result in your own numbers.
Set Up My TestGunbrain: the targeting Meta won't sell you.