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You should be able to use data to make educated marketing decisions like every other legal industry. We work every day to make that possible, and with our website integration, you can put the wealth of information your website offers to work. The Armanet SDK; is simple, free, secure, and available to all our partners. When we first introduced the Armanet SDK, the goal was simple: give firearms advertisers the measurement and attribution capabilities the rest of digital advertising had taken for granted for years.
But measuring what happened after an ad was only the beginning.
The Armanet SDK now captures a much richer picture of the customer journey, giving Armanet more of the signals needed to understand intent, build better audiences, improve attribution, and make advertising smarter.
Same integration. A lot more intelligence.
More Than Conversion Tracking
Clicks and purchases tell you what happened at the beginning and end of a customer journey. The interesting part is everything in between.
The expanded SDK can now capture signals like:
- Cart activity: Who added a product to their cart, removed it, or showed strong purchase intent without converting.
- Search and browsing behavior: What customers are actively searching for and filtering by on your site.
- Purchase intelligence: Whether someone is a first-time or repeat buyer, how many purchases they've made, and how long it's been since their last order.
- Product intelligence: UPC-level matching that connects product behavior directly to campaigns, reporting, and Dynamic Shopping Ads.
- Cross-device behavior: Customer ID pass-through that helps connect a shopping journey across devices.
Wishlist activity, logins, signups, newsletter subscriptions, customer segments, and structured location data can add even more context.
Instead of knowing only that someone visited and eventually bought, Armanet can understand much more about the behavior that led to that purchase.
Your Customer Data Stays Yours
This part is important.
The Armanet SDK is designed to make ArmanetID smarter without turning your customer information into somebody else's targeting data.
Customer information used by ArmanetID is anonymized to build audience intelligence and connect behavioral signals without exposing the individual behind them. Your customer lists, purchase history, loyalty information, and proprietary business data are not shared or sold to other advertisers.
Another advertiser doesn't get access to your customers because you installed the SDK.
What Armanet gains is a better, anonymized understanding of buying behavior. That intelligence helps us understand signals like product interest, purchase intent, customer journeys, and buying patterns while keeping the underlying customer and advertiser data secure.
Your data stays yours. The intelligence makes Armanet better.
Better Signals Make The Entire Platform Smarter
This is why installing the SDK matters.
The information it collects doesn't just create a better report. Those signals feed directly into the products you're already using across Armanet.
They strengthen ArmanetID audience intelligence, improve attribution and Armaview reporting, give Dynamic Shopping Ads richer product and behavioral data, build more useful retargeting audiences, and provide Gunbrain with better signals for optimization.
Every new event gives Armanet more context about what a customer is actually trying to do.
And the more context the platform has, the better decisions it can make.
Same Setup. More Intelligence.
If you're already integrated, updating to the latest version of your Armanet plugin unlocks the expanded event set with no additional configuration required.
If you haven't installed the SDK yet, Armanet supports Shopify, WooCommerce, Magento, BigCommerce, Wix, AmmoReady, CoreWare, Google Tag Manager, and custom integrations.
Exact event coverage can vary slightly by platform, but the integration itself remains free with no added cost for the expanded events.
If you're advertising with Armanet without the SDK installed, you're still reaching the audience.
You're just leaving a significant part of what makes Armanet different on the table.
Better signals create better intelligence. Better intelligence creates better advertising. And now, the same integration gives Armanet more of both. Armanet's integration was built for the ecommerce platforms you use: Shopify, WooCommerce, AmmoReady, CoreWare, BigCommerce, Magento, Wix, or any other platform. If your platform isn't already supported, we'll work with you to build a custom integration because we believe your advertising platform should adapt to your business, not the other way around.
The result is a one-time setup that continues creating value long after your first campaign launches.
Measuring Conversions Is Just The Beginning
Most think of website integration as a way to measure conversions, but that's only the beginning. Once your store is connected through the Armanet SDK, Armanet understands what happens after someone sees or clicks an ad. Purchases, product interactions, and customer behavior become the foundation for richer reporting, smarter optimization, and more informed advertising decisions.
What One Integration Unlocks
Without asking you to manage another platform or pay for additional software, that single integration unlocks capabilities that would otherwise be impossible, and these are just some of today's capabilities:
- Revenue Attribution: view-through and click-through
- Dynamic Shopping Ads: automatically promoting products from your live catalog
- SKU-Level Reporting: showing you exactly which products are driving revenue
These aren't separate products that require separate implementations. They're all built on the same connection to your website.
One Platform, Not A Stack Of Vendors
That's one of the advantages of an integrated platform. You're not paying extra to unlock advanced reporting, you're not adding another vendor to manage, you're not stitching together data from multiple systems hoping everything lines up. Once your website is connected, these capabilities are just a fraction of what you can see and do with Armanet.
Secure
The Armanet SDK communicates using encrypted data transmission; customer information remains protected, and personal information isn't shared. We don't need to know who your customers are to understand how your advertising is performing. The ArmanetID transforms on-site behavior into anonymous audience intelligence that improves campaign performance while keeping your data secure.
Simple
We built Armanet to make complex things simple and usable for you.
That means supporting the platforms you already use, making implementation as simple as possible, and delivering meaningful capabilities without layering on additional costs or management overhead. A single integration, one-time setup, better measurement and optimization, available with Armanet.